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entity go
that which is perceived or known or inferred to have its own distinct existence (living or nonliving)

abstraction, abstract entity go
a general concept formed by extracting common features from specific examples

communication go
something that is communicated by or to or between people or groups

substance, content, message, subject matter go
what a communication that is about something is about

promotion, packaging, publicity, promotional material go
a message issued in behalf of some product or cause or idea or person or institution

pitch, sales talk, sales pitch
promotion by means of an argument and demonstration

noun.communication

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