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Parent Categories

entity go
that which is perceived or known or inferred to have its own distinct existence (living or nonliving)

abstraction, abstract entity go
a general concept formed by extracting common features from specific examples

communication go
something that is communicated by or to or between people or groups

substance, content, message, subject matter go
what a communication that is about something is about

promotion, packaging, publicity, promotional material
a message issued in behalf of some product or cause or idea or person or institution

noun.communication

7 Subcategories

buildup go
highly favorable publicity and praise
public relations, PR go
a promotion intended to create goodwill for a person or institution
endorsement, indorsement, blurb go
a promotional statement (as found on the dust jackets of books)
plug, ballyhoo, hoopla, hype go
blatant or sensational promotion
pitch, sales talk, sales pitch go
promotion by means of an argument and demonstration
advertising, ad, advertisement, advertizement, advertizing, advert go
a public promotion of some product or service
sales promotion go
promotion that supplements or coordinates advertising