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entity go
that which is perceived or known or inferred to have its own distinct existence (living or nonliving)

abstraction, abstract entity go
a general concept formed by extracting common features from specific examples

psychological feature go
a feature of the mental life of a living organism

event go
something that happens at a given place and time

act, deed, human action, human activity go
something that people do or cause to happen

activity go
any specific behavior

work go
activity directed toward making or doing something

labor, task, undertaking, project go
any piece of work that is undertaken or attempted

venture go
any venturesome undertaking especially one with an uncertain outcome

cause, effort, drive, movement, campaign, crusade go
a series of actions advancing a principle or tending toward a particular end

advertising campaign, ad campaign, ad blitz
an organized program of advertisements

noun.act

2 Subcategories

sales campaign go
an advertising campaign intended to promote sales
public-relations campaign go
an advertising campaign intended to improve public relations