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entity go
that which is perceived or known or inferred to have its own distinct existence (living or nonliving)

abstraction, abstract entity go
a general concept formed by extracting common features from specific examples

psychological feature go
a feature of the mental life of a living organism

cognition, knowledge, noesis go
the psychological result of perception and learning and reasoning

cognitive factor go
something immaterial (as a circumstance or influence) that contributes to producing a result

determinant, determiner, determinative, determining factor, causal factor go
a determining or causal element or factor

influence go
a cognitive factor that tends to have an effect on what you do

enticement, temptation go
something that seduces or has the quality to seduce

hook, bait, lure, come-on, sweetener
anything that serves as an enticement

noun.cognition

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